Cadbury’s Irish Egg Hunt

Eggs marks the spot!

With this fun project, we got to bring the Cadbury Bunny to a number of Irish locations for his Great Irish Easter Egg Hunt! Working with the fine people of RTE Adlab, we created 4 of these TV Commercials to run along side Cadbury’s Great Irish Egg Hunt campaign.

We composited the CGI eggs and Cadbury’s bunny into four Irish landscapes; Slieve League in Donegal, Westport in Mayo, The Rock of Cashel and Dublin’s O’ Connell Street. Using high res photos, the locations were projection mapped on to 3d geometry. This sounds like a lot of work, but it was just easier than asking the bunny to cycle all around the country.