URC
URC
With the addition of top 4 South African teams, the Pro 14 became the United Rugby Championship. The additional teams meant a move away from the conference system of the Pro 14 to a 16 team league structure. We were approached to create this series of explainer videos to show how the new system would work and what that meant to the fans. The exciting and dynamic new visual style was developed by Thisaway.co
Client
United Rugby Championship/Pro 14
Agency
Adam Redmond/Marc Fernandez
Art Direction
Creative Direction
Thisaway.co
Producer
Sound
James Daly, Bounce Sound
Animation
Andy Byron
< back to work